EMRO is an association of European Media Research Organisations active in at present 21 European countries and South Africa.

The objective of EMRO is to promote contact between organisations engaged in media research and between the persons involved in management, planning, execution and application of surveys and their data in audience measurement. During the EMRO conferences - taking part in one of the member countries once a year - there is an intensive international exchange of research experiences. The members of EMRO comprise organisations that are established for the purposes of commissioning and managing media audience measurement. The delegates attending the annual EMRO conference are selected by the member organisations. Their number is limited to a maximum of eight persons per country.